OPPO has launched its new selfie smartphone on the UAE Market, called F7. The new smartphone is powered by Artificial Intelligence (AI) in order to take some brilliant selfies. The phone offers a 6.23-inch Super Full Screen and a glossy design in two different variations and three colours. The OPPO F7 priced at AED 1249, comes with 4GB RAM and 64 GB ROM, and is already available on all online and offline stores. The phone is available in Solar Red, Moonlight Silver and Diamond Black colours.
Another variant of the OPPO F7 comes with 6GB RAM and 128GB ROM. This one is priced at AED 1599 and will be available in Solar Red and Diamond Black colours. OPPO also announced its global expansion plans at the launch event. The brand will be entering European markets later this year.
“Our focus has always been on bringing the best photography and selfie experience to the Middle East consumers. We have been leading the selfie industry in the Middle East market with our Selfie Expert F series for which we have received an immense response, especially from the youth. With the launch of F7 here, we will further strengthen our stance as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in the market,” said Andy Shi, the Manager Director of OPPO Africa and Middle East.
F7 is the first smartphone equipped with a 25 MP selfie camera in the industry and also the first phone using Sony 576 Sensor with am HDR (High Dynamic Range) feature in hardware (Sensor HDR). Because the HDR is in hardware, users can get exactly the same photos as what they see in the preview. Also, thanks to the Sensor HDR, the real-time adjustment will be initialised every time the light condition is changing thus helps the selfie camera capture more details for better imaging effect.
Even in backlight condition, person and the background will look clear and detailed. The latest F7 has second-generation AI beautification technology – AI Beauty 2.0 that pushes the envelope on selfie photography even further and it has 3 main upgrades. The AI Beauty 2.0 scans 296 facial recognition points which include arm and neck based on a person’s age, gender, skin color and skin type. “It is 20% improvement from the predecessor F5 allowing for a more precise and accurate facial recognition capability,” said the company.
F7’s AI Beauty 2.0 also has 8 million beautification solutions from global users compared to only 2 million in the F5. Having such a big database means it can intelligently provide the most suitable beautification for each people. AI Beauty 2.0 also creates a unique algorithm for various facial zones such as eyes, noses, cheeks, and forehead. With the enhanced facial beautification, user’s skin appears more moisturized and eyes are shinier with minimal shadow between the nose bridge. This makes the face naturally beautiful.
AI Beauty 2.0 also specifically optimize beautification for group selfies and it provides different beautification for the various people in one frame. It supports a maximum of 4 people. The AI beautification learns constantly. The AI in AI Beauty 2.0 learns user’s editing habits and create customized beautification solution for this user. The more selfies user edit, the more AI learns and the more customized AI selfies it creates.
Interesting features such as vivid mode and AR stickers are also built into the AI Beauty 2.0. Vivid Mode gives the user the opportunity to play with an enhanced background color saturation but still remain a natural face. While the AR (Augmented Reality) Stickers function allows you to have fun with selfies, adding cute animal or movie star like features, ready for social media sharing.
The F7 comes with an improved 2280-by-1080 resolution, 6.23-inch FHD+ Super Full Screen. With 19:9 aspect ratio and 88% screen to body ration, the screen gives a much more colorful, vivid and immersive visual experience. Accompanying the Super Full Screen is a series of numerous software assistant for a better full-screen experience. For example, The full-screen multitasking can hold app icons or notification bubbles, so you can still read and reply to messages without interrupting your games or videos, as they go app-in-app.
The F7 comes with a brand-new, very much enhanced ColorOS 5.0. It is based on the Android 8.1 and has AI inbuilt into it. ColorOS 5.0 comes with a brand-new design that is easy on the eyes and it also strengthened safety feature with Safe box, app hiding and various unlock ways.
OPPO F7 is available at Sharaf DG, Emax, Jumbo, and Axiom. The OPPO F7 will also be available at independent retailers in the UAE.
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