Haldiram’s, one of India’s most iconic and globally trusted food brands, has expanded its footprint in the UAE with the launch of a flagship outlet on Sheikh Zayed Road in Dubai.
Situated in the White Swan Building, Trade Center First, the outlet enjoys a prime location along one of the city’s busiest commercial stretches. The opening represents a key step in the brand’s international growth strategy and underlines its long-term focus on the UAE market.
The move reflects continued confidence in Dubai’s stable business environment, strong governance, and progressive economic vision. With its reputation for safety, opportunity, and investor-friendly policies, the UAE remains a preferred destination for global brands seeking sustained growth.
The outlet has been designed to offer a modern take on Indian culinary traditions, bringing together Haldiram’s wide portfolio—from its signature mithais and savoury snacks to a fully vegetarian dining experience. It also features a curated retail and gifting section tailored for both everyday and festive occasions.
Following the successful debut of its first Dubai store in 2025, the brand has witnessed steady customer traction, particularly during festive periods. The new location signals a measured expansion approach, focused on maintaining the quality, consistency, and trust associated with the brand.
“Dubai has always been a strategic market for us, and the response to our first store reinforced the deep connection customers have with the Haldiram’s brand,” said Divya Kowshik, Head of Business-International QSRs. “With our presence on Sheikh Zayed Road, we are not only expanding access but also elevating the experience in line with the expectations of a global audience.”
The store’s design aligns with shifting consumer preferences in the UAE, where traditional cuisines are increasingly presented in contemporary, design-led settings. The result is a space that blends familiarity with a more elevated dining experience, catering to a diverse customer base.
“Our expansion in Dubai is a reflection of our belief in the market, the strength of its leadership, and the long-term opportunity that the UAE continues to offer. We are here to grow, contribute, and build something meaningful over time.”
The outlet opened to the public at 1 PM on 3 April 2026, offering a concept that combines heritage, quality, and a modern dining experience under one roof.
