Udrive, the UAE’s leading car-sharing platform, has entered a strategic partnership with AGMC, the official importer of MINI in Dubai, Sharjah and the Northern Emirates, to bring MINI vehicles to Udrive’s shared mobility fleet across the UAE. The collaboration was formalised through a Memorandum of Understanding (MoU) between the two companies and marks MINI’s entry into the country’s car-sharing ecosystem, expanding access to premium urban mobility solutions.
Under the partnership, 100 MINI vehicles will be rolled out on the Udrive platform in phases, with an initial fleet already available to customers nationwide. The lineup includes MINI Convertibles, introducing open-top driving to the car-sharing space, alongside other MINI models designed for everyday urban use. Udrive users benefit from an all-inclusive experience, with fuel and parking included as part of the service.
The collaboration aligns with the UAE’s broader vision for smarter, more connected cities, supporting the goals outlined in the Dubai Master Urban Plan 2040. It reflects a growing shift toward flexible, shared and experience-led mobility models that cater to evolving urban lifestyles.
Hasib Khan, Founder and CEO of Udrive, said: “At Udrive, innovation is about giving customers real choice and flexibility. Our platform is designed to adapt to how people live, whether that means enjoying a convertible over the weekend or choosing a practical vehicle during the week. Partnering with AGMC MINI allows us to bring distinctive premium vehicles to more customers and support the UAE’s vision for flexible and efficient urban mobility.”
Ziad Boghdady, Head of AGMC MINI, said: “Our collaboration with Udrive introduces a new way for customers to experience the MINI brand. Integrating MINI models into a car-sharing platform reflects changing preferences in the UAE, where access and flexibility are increasingly valued alongside design and performance, complementing MINI’s distinctive design and engaging driving experience. The partnership demonstrates AGMC MINI’s commitment to supporting modern mobility solutions that fit the needs of today’s urban lifestyles.”
Through the MoU, users will gain access to a range of MINI models on the Udrive platform, including Cooper S and John Cooper Works variants, as well as MINI Convertibles. The introduction of convertibles expands the scope of shared mobility by offering on-demand access to premium driving experiences.
